What I actually did

• Started in the marketing department and discovered UX design through an internal course and a cross-department rotation program
• Mentored by the person who built Alza's design department — learned the fundamentals directly from him
• Started small — simple features and marketing landing pages — and grew into ownership of large-scale projects, including sole responsibility for the AlzaPlus+ subscription launch and Alza's buyout/trade-in program
• Worked beyond typical web and mobile features — redesigned the internal app used daily by warehouse staff, and designed interactive screens for Alza's physical stores
• Collaborated daily with marketing, product, and development teams
• Ran user research and testing throughout the design process — including A/B testing — to validate decisions before launch
• Used analytics tools like Google Analytics, Smartlook, and Hotjar to validate design decisions with real behavioral data
• Contributed to and helped maintain Alza's custom design system
• Part of the core team designing Alza.cz — the largest e-commerce platform in the Czech Republic

What I learned

• UX and UI fundamentals
• Analytics tools (GA, Smartlook, Hotjar), Photoshop, Illustrator, XD, Figma, ...
• How to present designs to senior leadership inside a corporate structure
• How to take (and also give) feedback without taking it personally
• How to collaborate as one of several designers at a large company