“When my mum can use it without asking me for help — that's when I know I've done my job right.

Illustrated avatar of Natália Eštoková working on a laptop
Available for new opportunities

From scaling Alza.cz, the biggest e-commerce platform in Czechia, to taking Trendin from zero to one. I like things simple, intuitive and human.

SIDE PROJECTS

Websites designed and built by me

Why you should hire me

7 Years In. 7 Skills Deep.

Corporate giant, five-person startup — I've adapted to both. Here's the toolkit that got me there.

01

End-to-end Product Design

From the product and feature brief, through wireframing, prototyping, and user validation, to final UI — I own the whole journey, not just the pixels at the end of it.

02

User Research & Testing

I've spent countless hours testing with real users, digging into their pain points, and evolving the product around what they actually need, not what we assumed.

03

Design Systems - Pragmatically Applied

Helped build Alza's custom design system from the ground up. At Trendin, chose Ant Design instead — because knowing when not to reinvent something saves everyone time.

04

Cross-Functional Collaboration

Comfortable working with marketing, product, and dev teams inside a large org, and just as comfortable being the only designer in the room at a startup.

05

Continuous Learning

Design never stops evolving, and neither do I. I learned to code  so I could collaborate better with the developers, taught myself Webflow, and now work daily with AI tools - currently deepening that with an AI for Designers certificate from IxDF.

06

Beyond the pixels

From producing our product video, creating content for social media to writing in-app and marketing copy at a small startup, I've learned that the person who picks up a new skill fastest ends up shaping the product the most.

07

Adaptability 'The Chameleon'

Chameleon mascot working on a laptop

Corporate structure or startup chaos, I blend right in. I've shipped inside a company of thousands and built a product from zero with a team you could fit around one table — and enjoyed both, for completely different reasons.

Referrals

What It's Like to Work With Me

"Natalia is one of the most talented product designers I've had the chance to work with in my whole career. She truly "cares" about making the product and user experience great which is rare. If you ever get a chance to work with her, take it!"

Avatar of Peter Varga
Peter VargaCEO, Trendin

"She grew from landing pages to leading design on one of our most visible products. Reliable, curious, and genuinely easy to work with."

Avatar of Marek Bendík
Marek BendíkCTO, Trendin

"Natálka is so talented that I consulted with her on designs even after she left to pursue her dream at another company.

I met her early in her UX/UI career. She was working in marketing and asked me for an internship and mentorship. Her enthusiasm and desire to learn were immediately evident. She progressed at an incredible pace and was so skilled that we kept her on the team. Over the following years of hard practice, she grew into an independent designer with an eye for detail and practical ideas that demonstrably supported our business."

Avatar of Lukáš Hadamčík
Lukáš HadamčíkUX & UI Lead, Alza.cz a.s.

"What I appreciated most about working with Naty was her dedication, knowledge, speed, and clean design approach. Her designs are not only beautiful, but also user-friendly and intuitive. Above all, though, I really enjoyed working with her as a person. She is very friendly, always open to finding a solution, and whenever I came up with some wild ideas, she was able to use her expertise to guide me in the right direction :) It was a real pleasure working with her!"

Avatar of Martin Kyncl
Martin KynclManaging Director, Lafluence Agency

"Natka has a great eye for modern visual design, while also thinking carefully about how things are built. Working with her designs in Figma was a real pleasure. Everything was well thought out, consistent, and followed the design system perfectly. Thanks to that, development moved much faster and with far less stress."

Avatar of Michal Mondík
Michal MondíkFront-end developer, Trendin

"I had nothing more than a PDF outlining the services we provide at our physiotherapy office when I contacted Naty with a request to create a website for us. I had absolutely no knowledge of what a website should look like, how SEO works, how to buy a domain, or anything else involved in the process.

Naty was incredibly empathetic and patient throughout the whole experience. She never once made me feel silly for not knowing something and took the time to explain everything in a way that was easy to understand.

Our business has grown immensely since launching the website, and I genuinely believe it has made a huge difference. Naty is helpful, funny, incredibly hardworking, and her work ethic is unmatched."

Avatar of Jarmila Rybárová
Jarmila RybárováOwner at MojaFyzio Poprad

Let's create something amazing together.

I'm currently looking for my next role - if this sounds like a fit, I'd love to hear from you.

Let's Talk