Natália Eštoková — Senior Product Designer in Prague
When my mum can use it without asking me for help - then I know - I've done my job right.
Main projects
My Design Journey
PRODUCT DESIGNER · 3 YEARS (SEP 2023 - PRESENT)
Built the product from scratch as the sole designer. Grounded in constant user research and testing with real customers.
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UX/UI DESIGNER · 4.5 YEARS (JUL 2019 - DEC 2023)
Grew from designing marketing landing pages to shipping features across web and mobile for Czechia's biggest e-commerce platform.
View projectRECENT SIDE PROJECTS
Websites designed and built by me

Lafluence Agency
A sleek digital home for one of Czechia's leading influencer marketing agencies.
Designed + built · Webflow
View live site →
Moje Fyzio Poprad
Designed and built a clean, trustworthy website for a private physiotherapy office.
Designed + built · Webflow
View live site →
Trendin
The public face of Trendin - an influencer marketing platform for agencies & brands.
Designed + built · Webflow
View live site →Referrals
What It's Like to Work With Me
"Natalia is one of the most talented product designers I've had the chance to work with in my whole career. She truly "cares" about making the product and user experience great which is rare. If you ever get a chance to work with her, take it!"
"Natálka is so talented that I consulted with her on designs even after she left to pursue her dream at another company.
I met her early in her UX/UI career. She was working in marketing and asked me for an internship and mentorship. Her enthusiasm and desire to learn were immediately evident. She progressed at an incredible pace and was so skilled that we kept her on the team. Over the following years of hard practice, she grew into an independent designer with an eye for detail and practical ideas that demonstrably supported our business."
"Natka has a great eye for modern visual design, while also thinking carefully about how things are built. Working with her designs in Figma was a real pleasure. Everything was well thought out, consistent, and followed the design system perfectly. Thanks to that, development moved much faster and with far less stress."
“I had the pleasure of working with Natalia for three years as our Product/UI/UX Designer at a B2B SaaS startup in influencer marketing. As CTO, I worked closely with her throughout the entire product development process, and I can confidently say she is one of the best designers I have worked with.
"What I appreciated most about working with Naty was her dedication, knowledge, speed, and clean design approach. Her designs are not only beautiful, but also user-friendly and intuitive. Above all, though, I really enjoyed working with her as a person. She is very friendly, always open to finding a solution, and whenever I came up with some wild ideas, she was able to use her expertise to guide me in the right direction :) It was a real pleasure working with her!"
"I had nothing more than a PDF outlining the services we provide at our physiotherapy office when I contacted Naty with a request to create a website for us. I had absolutely no knowledge of what a website should look like, how SEO works, how to buy a domain, or anything else involved in the process.
Naty was incredibly empathetic and patient throughout the whole experience. She never once made me feel silly for not knowing something and took the time to explain everything in a way that was easy to understand. Her work ethic is truly unmatched."
AI in my workflow
I design with AI, and I'm not afraid to admit it.
AI is a designer's best friend. It's sped up my process more than anything else I use, and I'm always chasing whatever's new — right now that's Claude, Figma Make, and Lovable.
I structure
my thinking with Claude.
Rough ideas from paper sketches get organized into something the whole team can actually discuss — in minutes, not hours of writing docs.
I prototype rapidly with Figma Make.
Wireframes get built fast, which brought user testing to a whole new level — I can put something in front of real users sooner, and iterate just as quickly based on what I learn.
I go from design to code with Lovable.
What used to take a dev handoff and a wait now happens in no time — a design becomes something clickable and real almost instantly.
Why you should hire me
7 Years In. Adapts to Anything.
Corporate giant, five-person startup — I've shipped inside both, and blended right in. Here's the toolkit that got me there.
End-to-end Product Design
From the product and feature brief, through wireframing, prototyping, and user validation, to final UI - I own the whole journey, not just the pixels at the end of it.
User Research & Testing
I've spent countless hours testing with real users, digging into their pain points, and evolving the product around what they actually need, not what we assumed.
Design Systems - Pragmatically Applied
Helped build Alza's custom design system from the ground up. At Trendin, chose Ant Design instead - because knowing when not to reinvent something saves everyone time.
Cross-Functional Collaboration
Comfortable working with marketing, product, and dev teams inside a large org, and just as comfortable being the only designer in the room at a startup.
Continuous Learning
Design never stops evolving, and neither do I. I learned to code so I could collaborate better with the developers, taught myself Webflow, and now work daily with AI tools - currently deepening that with an AI for Designers certificate from IxDF.
Beyond the pixels
From producing our product video, creating content for social media to writing in-app and marketing copy at a small startup, I've learned that the person who picks up a new skill fastest ends up shaping the product the most.
Let's create something amazing together.
I'm currently looking for my next role - if this sounds like a fit, I'd love to hear from you.
Let's Talk